Retail Marketing Course Guide
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Retail Marketing Course Guide |
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Retail Marketing I is designed as an introductory course to stimulate the students’ interest in the business arena, particularly the retail environment and small business management. During the course of the year specific attention will focus on developing the special skills necessary for personal selling, human relations, computerized cash register operations, microcomputer applications, decision making, and management.
To complement the classroom instruction, the students enrolled in Retail Marketing I will also assume responsibility for the management and daily operation of the King Philip Mini-Mall (Retail School Store) located at the high school. Individuals enrolled in Retail Marketing I will also be eligible to participate in the activities of DECA, a co-curricular organization whose program of leadership and personal development is designed specifically for retail marketing students. Students enrolled in this course will have the opportunity of representing King Philip in skills competition by comparing their retail marketing expertise with students from various schools in the Commonwealth of Massachusetts at district and state conferences. Students who are successful at the Massachusetts DECA State Competition have the privilege of representing the Commonwealth at national conferences that are held in a different part of the country each year. Once again, those students who qualify will compare their marketing skills with students from all fifty states, Guam, Puerto Rico, the U.S. Virgin Islands, Canada, Germany, Mexico, and South Korea. Trophies, cash prizes, and college scholarships are awarded to the state and national winners. This course meets two periods per day. Students will be assessed through a demonstration of skills that have been taught in class by completing application projects, simulations, and tests, both oral and written.
Retail Marketing II provides for seniors an opportunity to study in-depth an area of marketing for which the student has a career interest. In addition, the following topics are to be included in the course: (1) Retail & Marketing Management; (2) Advertising; (3) Visual Merchandising and Promotion; (4) Psychology and Human Relations; and (5) Business Plan Simulation.
An equally important phase of Retail Marketing II will be the students’ participation in DECA activities and the Retail Marketing Internship Program. Senior students will also expand their retailing skills by active participation in King Philip’s Mini-Mall and/or training at the King Philip Branch of the Wrentham Cooperative Bank.
Senior DECA students also participate in the skills competitive events as described in Retail Marketing I. The conferences provide the students with a golden opportunity to “network” by meeting with influential representatives from the business world and the college community.
This course meets two periods per day. Students will be assessed through a demonstration of skills that have been taught in class by completing application projects, simulations, and tests, both oral and written.