• Project 8: Commercials

    Commercials are short, stylistic, impactful videos used to sell products, goods, services, and even political campaigns.

    In this project, students come up with a new way to sell an existing product or service, or create and advertise a new product they invent.

    In the process, students learn to create composited video (Chroma Key effect, or what is commonly known as Green Screen).use creative lighting techniques and special effects

    Project guidelines:
      • Length is flexible, depending on your type of commercial:
        • - TV time slot = 30-60 seconds
        • - Infomercial = 1-5 minutes
      • Shots: 5-10 for slow-paced ad, 15-20 for fast-paced ad.
      • Commercial should cover a specific product or theme.
      • Commercial may include chroma-key effect (aka: greenscreen)
      • Commercial may include voiceover narration.
      • Commercial should employ video, text, and graphic effects.
      • Commercial should be finalized in web-ready file format.
      • Copyright citation and fair use guidelines should be applied where applicable.
      • Journalistic Code of Ethics should be used and followed.

    Some resources to help create effective Commercials:

    Instructions to Transfer Videos from Camcorder to Class Folder:

    • On Camcorder:
    • Connect camcorder & PC with USB cable
    • "USB Connect" on Touch Screen
    • On Computer:
    • If Autoplay pops up, select "Removable Disk E"
    • If not, Click Folder on Startbar, then select Removable Disk E"
    • Double-Click on MP_ROOT Folder
    • Double-Click on 100PNV01 Folder
    • Newest Movies are at the bottom
    • Highlight files you want to copy (use CTRL+Click to select multiple files)
    • Right-Click Copy
    • Click on Media Arts # (E: or F:) Drive (Below Computer in left panel)
    • Double-Click on your Class Folder
    • Right-Click Paste (or CTRL-V)



    To convert YouTube music/videos into mp3 (audio) or wmv (video) format:
    Use #1) convertfiles.com
     or #2) savefrom.net

    Tutorials to use each of these sites are below

    convertfiles.com:       savefrom.net:


    To turn in your project, Export Your Movie:

    • Click once on the "Program Monitor" window (top right preview window)
    • File
    • Export
    • Media
    • Export Settings (upper right):
      • Format: Windows Media
      • Output Name: ## Color Class, Commercial Title, Group # (Save in: Media Arts Drive / Your Class Folder )
    • Source Range (lower left): Entire Sequence
    • Export